1. What company does the advertisement represent/subvert?

This ad represents how cover girl tested their products on animals.

2.  What kind of product(s) is being advertised?

The product that is being represented in this ad is foundation but I think they are generally trying to get the point across that they test all their products on animals and its inhumane. 

3.  What imagery is used in the advertisement to subvert?

The imagery used in this ad is the bunny and how it is testing the make up products.

4.  What message (text, copy) is used in the advertisement?

 The message that they are trying to get across is the fact that animals are being used to test makeup, and that it’s cruel.

5.  How are the elements and principles of design used to convey a message?

6.  Who is the target audience of the advertisement?

The target audience of this ad would be people who purchase cover girl products.

7.  Does the ad jam convey a clear and successful message?

I think this ad jam does get the message across we think its werird that the bunny is wearing make up and then we think why would someone ever put make up on a animal.  It shows we know that the bunny wearing make up is cruel.

8.  How could the ad jam be improved?

The ad could have more of a point that this is really hurting the animals and make people open their eyes and think "wow this is really cruel!"